Tanica had a great liquid and a great idea: an aperitif that's distinctly Australian. We gave it the brand to match. A bespoke new structure, a fresh identity and new RTD product, crafted for a fashion-forward customer. The redesign of the bottle was more than aesthetic: we also reduced production costs significantly and since the relaunch, Tanica has recorded 159% sales growth, and a rise in gross profit of 171%.