We helped sharpen Nespresso’s brand strategy to be more relevant to life in ANZ, where early starts, outdoor living and iced coffee are a way of life. Working across brand, product and experience, we shaped strategy, messaging, design and innovation to speak to a younger, on-the-go audience. The result? A more culturally relevant Nespresso that feels more like ‘us” , more vibrant and dynamic and more in tune with how people live (and drink coffee) here.