About us
We’re designers, thinkers and makers helping brands bring ideas to life through strategy, design and technology.
How we can help
We partner with thoughtful people to build brands, ideas and experiences that are meaningful, considered and built to last. Here's how:
MAKING THINGS BETTER. MAKING BETTER THINGS.
Helping brands grow with clarity, meaning and personality. From strategy to identity, structure to experience, we create purposeful brands that connect with the right people.
SOMETHING FROM NOTHING.
Using an unique combination of critical thinking, speculative design and design thinking we create new opportunities and new money.
TEACHING CREATIVITY
Those that do, can teach. We have a long history of creative education for brand teams.
Testimonials
Real words from some of the nice people we work with:
"What makes the team brilliant to work with is their limitless curiosity and huge ambition to create genuinely insightful solutions to customer and brand problems. They listen, challenge and you always end up somewhere better because you’ve kicked it around with them."
Jodene Murphy, CMO Bankwest
"Having extreme ideas is easy. Playing it close won't get you there. The Soft Machine team always deliver on that happy medium: different and better ideas, designed to be popular."
Tom Baker, Founder Mr Black
"Creating Felix Mobile with the team was equal parts creativity and testing and building those hypotheses in the real world. I loved our sessions with consumers."
Kelly Beater, Head of Felix Mobile
"I've launched everything Soft Machine has done with me."
Tom Dusseldorp, CEO Australian Vintage